What happens when we switch the colours of 20 brands

When it comes to branding, colour is more than just the colour of a truck making an express T-shirt printing delivery, it is the infamous ‘first impression’ which (consciously or unconsciously) explains what it’s all about. The ‘eyes’ to the brand’s soul, if you will.

Red is exciting and dangerous. Blue is trust-worthy and cold. Green is refreshing and boring. Colours are a language in itself, which is why when creating a brand, designers put great emphasis on finding just the right shade. As you will see next, changing the colour of a brand can alter its presence, completely.

Just last year, Carlsberg went through a serious rebrand. In order to compete with the ever-growing craft beer market, the company changed the colour of its bottle from green to brown and designed an entire marketing campaign around its Danish origins. The results? In six months, net revenue grew 2% and net profit went up by 23%.

With that being said, we introduce:

The brand colour swap

Our third edition. A creative exercise where we pick two competing brands and swap their colours.

Design created by Printsome for the creative exercise Brand Colour Swap. Airbnb VS Booking.com

Airbnb and Booking.com

When switching the colours of these two, you immediately see a difference. Airbnb’s Bélo (pronounced bay-loh) stops being warm and fuzzy and becomes colder while Booking.com is no longer professional and turns into something less serious. This shade of pink (dubbed Rausch by the designers) doesn’t go very well with the cold ‘.com’ in the end.

 

Design created by Printsome for the creative exercise Brand Colour Swap. Amazon Prime VS Netflix

Amazon Prime and Netflix

This change simply doesn’t work. When you make Amazon Prime’s logo unicolour, you lose the prominence of the parent company. Also, when you take away Netflix’s iconic red, the subtle screen-looking curve at the bottom gets lost.

 

Design created by Printsome for the creative exercise Brand Colour Swap. Asda VS Tesco

Asda and Tesco

Asda is about freshness, while Tesco’s mission is all about helping people. Which makes sense when you think that green is always reminiscent of nature and the environment while blue and red are conservative — patriotic even. Once you swap the colours, those meanings are lost.

 

Design created by Printsome for the creative exercise Brand Colour Swap. British Airways VS Virgin Airlines

British Airways and Virgin

If you read our post on brand archetypes, then you’ll remember that British Airways fits the ‘Ruler’ type. By switching its colours with Virgin, they appear to lose their leadership. Things don’t get much better for Virgin, though, because when the signature red gets taken away, so goes the edge.

 

Design created by Printsome for the creative exercise Brand Colour Swap. Grindr VS Tinder

Grindr and Tinder

Personally, I think both colours could work for either brand. The pink on Grindr gives it an ‘ironic’ touch, while the black on Tinder makes it look like it’s for adults only. Frankly, not a look either would be hurt by. In the end, both apps offer the same service, what changes is their approach.

Do you have your very own T-shirt brand? Would you like to delegate the production and inventory stuff – for free? 🤑 That’s right, Printsome’s Print on Demand services are free for a limited time. Join now!

 

Design created by Printsome for the creative exercise Brand Colour Swap. IKEA VS Muji

IKEA and Muji

They both sell (mostly minimalistic) products for homes at affordable prices. Aside from the scale, the only thing that sets them apart is their countries of origin which both companies proudly showcase in their logos. IKEA comes from Sweden and Muji from Japan. If you swap the tones then this would be more difficult to know.

 

Design created by Printsome for the creative exercise Brand Colour Swap. Juventus VS Atlético Madrid

Juventus and Atlético Madrid

Thanks to its redesign, the Juventus’ logo works well with either two colours or unicolour. On the other hand, Atlético needs more than one to distinguish the different elements on the shield.

 

Design created by Printsome for the creative exercise Brand Colour Swap. Marvel VS DC

Marvel and DC

Of all of the colour swaps so far, this one is the least dramatic. Both logos are solid enough that they can work with either blue or red.

 

Design created by Printsome for the creative exercise Brand Colour Swap. XBox VS PlayStation

Xbox and Playstation

If you don’t know the origins of the Xbox brand colours, do yourself a favour and go read about it now. Switching these two is not as painful as we might have thought. After all, they’re the same product (video games, technology) and are geared toward the same target.

 

Design created by Printsome for the creative exercise Brand Colour Swap. Guinness VS Stella Artois

Guinness and Stella Artois

The moment the colours change, it’s almost like the tastes change as well. Guinness is a much darker, heavier beer while Stella is more light. While the swapped logos don’t look bad, they simply don’t work for the product they’re selling.

Want to see more brand’s logos swapped? Then, visit our first two editions here and here. You can also always leave a comment below with your thoughts and ideas.

 

Text: Harald Meyer-Delius
Design: Natasja Van Dinther


Print on Demand

Here at Printsome, we’ve always supported creative endeavours which is why we’re proud to announce our brand new ‘print on demand’ service.

Thanks to our five years of experience in the apparel-printing industry, we were able to design a platform catered towards the needs of artists and designers who want to start their own T-shirt line. Printsome’s ‘Print on demand’ service has no minimum orders and can print any design with no colour limitations.

From the moment you connect your online shop (like Shopify) with our platform, anyone can buy one of your designs. We deliver all over the UK and Europe. Drop shipping has never been this easy.

Why worry about inventory or logistics when we can take care of that? We deal with the boring stuff so you have more time to do what you love. To find out more, simply visit our brand new website by clicking on the banner below.

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