Instagram is where all the cool kids are hanging out these days — and that definitely goes for apparel lines, too. If you have a personalised clothing brand, one of the very best ways you can promote it is by having a strong presence on this platform.
According to a recent study, users engage 25% more with brand profiles on Instagram than on any other social network. Not to mention that this year, the network owned by Facebook implemented shopping features and surpassed the 1 billion users mark. Considering it’s free, for small clothing brands, there’s no better strategy than to open an account.
If you want to learn how to sell T-shirts there (like how to set up your own Instagram clothing ads), you can check out our guide by heading this way. But in this post, we’ve gathered 50 of our favourite accounts run by fashion labels. These are brands that have mastered the art of content curation and constantly update their feed with amazing images.
Check out this brand list* to see who we think are the unique clothing brands worth following:
* Note: The brands have been organised in alphabetical order.
This Tokyo-based fashion brand was created by three very stylish graphic designers.
With soft, eco-friendly apparel, this brand‘s feed does a great job of showing off their values in a stylish way.
High-quality clothing that’s affordable, too? Sign us up – and we’ll follow them on Instagram, too!
The ‘blood’ part of this concept stands for life, while ‘bath’ signifies cleanliness. Check out their eye-catching styles on Instagram.
Of all the indie clothing lines, this one stands out for being all-women owned and focusing on helping women create the perfect capsule wardrobe.
Bread&&Butter is Zalando’s branch specialised in streetwear. They showcase selected streetwear pieces and exclusive drops.
Part rock and roll attitude, part laid-back California style, this brand is about ‘the evolution of style.’
A Hong Kong label with the mission to create good-looking brands that represent the best of both East and West. They have collaborated with several brands such as Nike, Coca-Cola and Stüssy.
Club 75 is the brand created by Busy P (otherwise known as Pedro Winter), Michael Dupouy and Bertrand “So-Me” de Langeron. Their tees are a big hit in Paris.
With photos of their T-shirts and other clothing pieces, famous people that inspired them and quotes and street art, this is a fantastic account to follow.
This line sells all sorts of tops, from tees to sweatshirts, with a decidedly urban edge.
A popular brand amongst cool celebs like Tyler, the Creator, this account is ideal for fans of menswear with an urban touch.
DWMC (Dead White Men’s Clothes)
More than a brand, DWMC is an art project where they question our relationship with clothes and capitalism. The name comes from the fact that first second-hand clothes sold in Ghana came from mostly from white people.
Hands Producing Hope
This company works to help give people in Costa Rica and Rwanda to get jobs, education and skills – and they sell some cute T-shirts, too.
This Italian brand dates all the way back to 1974. They distance themselves from the rest of the Italian luxury fashion sector for being one of the first to design sportswear.
Ink It Out
Based in Yorkshire, these tees are modelled by guys with a lot of tattoos with a large helping of personal style.
Though Jiberish sells all sorts of tees now, they actually got their start as a snow sports brand, which you can still see on their account.
This ‘T-shirt bakery’ is one of those Instagram clothing brands that does a fantastic job of showing you what it’s all about on the platform.
Kiss Me Bang Bang
With a selection of designs inspired directly from Tumblr, there are all sorts of pop culture trends referenced in these tees.
Though it’s got ‘NYC’ in the name, this brand is actually from Japan. It just happens to love the Big Apple.
Parisian chic at its finest! This brand has clothing options for all ages, and their account does a great job of showing that.
Sustainable clothing from San Francisco, this brand is all California cool on its Instagram account.
With a love for graphic design, Monogram makes some incredible retro-inspired T-shirts.
This brand might define the concept ‘basic but not boring.’
This streetwear brand has great tees for the entire family, from the smallest to the biggest!
Based in Osaka, Japan, these slightly bizarre shirts won’t appeal to everyone, but we’re sure that those who do like them will go crazy.
Nemis specialises in lots of all-over prints and motifs, so expect to find some very bold shirts on their Instagram account.
Noah stands out from other men’s clothing lines for being inspired by the rebellious nature of skating, surf and music culture. Don’t forget to check their T-shirts for the Breast Cancer Awareness Month.
While this brand doesn’t have strictly tees, they make some of the chicest tees around.
This New York focused menswear brand has an appropriately cool selection of photos to show off their clothes.
For being launched in 2012, Paperwork belongs on the list of the new clothing brands. This label started with the intention of introducing new artists to the public. Disclaimer: This brand’s Instagram account may contain a couple of images that may be considered NSFW in certain offices.
Project Social T
With the tees locally made in L.A., this account displays a bunch of different ways you can style their shirts.
Casual and sophisticated is the brand promise — and their Instagram feed definitely delivers on that.
With all sorts of different T-shirt styles, plus a few other apparel options, this account is chock-full of style ideas for young women.
Romwe is another brand that has a range of clothing, including awesome tees that they regularly display on their Instagram account.
Another New York inspired brand, this one has a varied selection of garments with a bunch of slick T-shirts and ways to style them — as well as cityscapes.
Unlike most of the other brands on this list, this one uses its T-shirt lines to raise money for good causes.
Skully & friends
SSelf-declared as ‘weird,’ these tees are actually designed by kids, which suddenly makes some of the drawings make a lot more sense.
This German brand made a name for itself when they designed an entire collection around the subject of ‘EUnification’ — printed garments to protest Brexit.
How to leave out the brand of all brands Supreme?
This brand uses their account to show off all kinds of ways to wear their slouchy tees and tops.
As one of the top cool clothing brands out there, it’s no surprise that their Instagram feed is so good.
Union Los Angeles
If you’re into the urban American look, then this is the brand for you. Thanks to their recent collaboration with adidas SPEZIAL, this brand has risen to the attention of fashion enthusiasts everywhere.
With lots of greys, blacks and dark blues, this moody feed has some great looks for men.
Print on Demand
Here at Printsome, we’ve always supported creative endeavours which is why we’re proud to announce our brand new ‘print on demand’ service.
Thanks to our five years of experience in the apparel-printing industry, we were able to design a platform catered towards the needs of artists and designers who want to start their own T-shirt line. Printsome’s ‘Print on demand’ service has no minimum orders and can print any design with no colour limitations.
From the moment you connect your online shop (like Shopify) with our platform, anyone can buy one of your designs. We deliver all over the UK and Europe. Drop shipping has never been this easy.
Why worry about inventory or logistics when we can take care of that? We deal with the boring stuff so you have more time to do what you love. To find out more, simply visit our brand new website.