Instagram is where all the cool kids are hanging out these days — and that definitely goes for clothing brands, too. If you have a fashion brand, one of the very best ways you can promote it is by having a strong presence on this platform.

According to a recent study, users engage 25% more with brand profiles on Instagram than on any other social network. Not to mention that this year, the network owned by Facebook implemented shopping features and surpassed the 1 billion users mark. Considering it’s free, for small clothing brands, there’s no better strategy than to open an account and start gathering more followers.

If you want to learn how to sell T-shirts there (like how to set up your own Instagram clothing ads), you can check out our guide by heading this way. But in this post, we’ve gathered 50 of our favourite accounts run by fashion labels. These are brands that have mastered the art of content curation and constantly update their feed with amazing images.

Check out this brand list* to see who we think are the unique clothing brands worth following:

* Note: The brands have been organised in alphabetical order.

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British Clothing Brands

A Cold Wall

According to its founder, A Cold Wall is a ‘curated product of British culture birthed out of the respected fields of fashion design, installation art and material study’. Their Instagram account stands out for its minimalism and sleekness.

Clothing brands: A Cold Wall

Alex Mullins

This designer reinterprets casual wear for both men and women. His love of prints and streetwear makes the brand stand out.

Alex Mullins

Alma de Ace

Don’t be fooled by the fresh California looks. This brand is made in the UK.

Clothing brands: Alma de Ace


Offering more than 20,000 vintage and used pieces of clothing, ATIKA has become a great alternative to fast-fashion. More than a store, it has become a cultural hub.

ATIKA London


This British label describes itself as somewhere between the kerb and boutique. A must for fans of urban fashion.

Clothing brands: B Side

Charles Jeffrey

With a style that’s reminiscent of a young John Galliano, this designer has been taken the last few London Fashion Weeks by storm. Don’t forget to check his Instagram account for the latest inventions of his brand LOVERBOY.

Charles Jeffrey


Their name may suggest that they’re Swedish, but they’re based in the UK. CMMN SWDN offers an understated fashion with a dash of streetwear.

Clothing Brands: CMMN SWDN

Craig Green

In the span of a few years, Green has made a space for himself in the very selective world of British high-fashion. If you’re into contemporary art and fashion, then you’ve just found your new favourite Instagram account.

Graig Green

Daniel W. Fletcher

According to Highsnobiety, Daniel W. Fletcher is one of the designers who’s reinventing the male suit. It’s high fashion but with an approachable sensibility.

Daniel W Fletcher

Dream but do Not Sleep

If you’re into streetwear and 90’s nostalgia, look no further. This brand has got all the vintage prints and references you will ever need.

Dream but do not Sleep

Edward Crutchley

You may have not heard of him but this Saint Martins graduate has collaborated with names such as Kanye West and Louis Vuitton. Crutchley’s design honours the past while experimenting with shapes and materials.

Edward Crutchley


This shop in East London has become a hub for everything cool. Their curated selection of clothes and other articles for sale are second to none.


Grind London

If it’s printed T-shirts what you like, then you need to check Grind London. This brand has earned a cult following over the years and for good reason. Their designs are like nothing else out there.

Grind London


Based in Yorkshire, these tees are modelled by guys with a lot of tattoos with a large helping of personal style.

Ink it out

Kokon To Zai

Thanks to their unique collection of pieces, this shop in Soho has become a reference in the British streetwear scene.

Kokon to Zai

Lazy Oaf

Independent and based in London, this brand looks at life through a colourful and at times kitschy lens. 

Lazy Oaf


Maharishi was founded by Hardy Blechman in 1994 with the purpose of creating high-quality utilitarian clothes. The garments are made of organic cotton, natural fibre hemp and upcycled military clothing.


Matthew Miller

Worn by the likes of Hector Bellerín, this fashion designer is leaving his mark in the British fashion scene. Unlike other designers who only share pictures of their clothes, Miller also posts images that inspire him. 

Matthew Miller
@ StudioMatthewMiller


Inspired by London’s urban culture, this brand offers streetwear to a global scene. It is their belief everyone deserves well-designed clothes — not just an exclusive few.


Nicholas Daley

From Japanese pop culture to reggae, this designer draws inspiration from many sources. More than clothes, this is a lifestyle brand.

Nicholas Daley

Nigel Cabourn

Thanks to avoiding trends and sticking to the basics (well-made classic pieces), this designer has amassed a cult following over the years. Looking at Cabourn’s work, it is impossible to miss the workwear and nautical influences. 

Nigel Cabourn


What can be said about Palace that hasn’t already been said? With over a million followers, love it or hate it, this brand is a leader in the industry.



This brand hasn’t been around for as long as others on this list but that hasn’t stopped it from creating some iconic designs. We’re particularly fond of the tongue-in-cheek references to 90’s TV shows.



As described by themselves Satta is ‘inspired by nature and captivated by the city.’ Not hard to guess looking at their earthy tones and minimal pictures.


Shop Floor Whore

If you can get past the name, this brand offers a lot of options for those looking to add some bubblegum urban style to their wardrobe. Not to be missed, smiley crystal earrings.

Shop Floor Whore
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Top Clothing Brands From the Rest of the World


This Tokyo-based fashion brand was created by three very stylish graphic designers.



A Hong Kong label with the mission to create good-looking brands that represent the best of both East and West. They have collaborated with several brands such as Nike, Coca-Cola and Stüssy.


Club 75

Club 75 is the brand created by Busy P (otherwise known as Pedro Winter), Michael Dupouy and Bertrand “So-Me” de Langeron. Their tees are a big hit in Paris.


Dead White Mens’ Clothes

More than a brand, DWMC is an art project where they question our relationship with clothes and capitalism. The name comes from the fact that first second-hand clothes sold in Ghana came from mostly from white people.



A popular brand amongst cool celebs like Tyler, the Creator, this account is ideal for fans of menswear with an urban touch.



Though Jiberish sells all sorts of tees now, they actually got their start as a snow sports brand, which you can still see on their account.



This Italian brand dates all the way back to 1974. They distance themselves from the rest of the Italian luxury fashion sector for being one of the first to design sportswear.


Johnny Cupcakes

This ‘T-shirt bakery’ is one of those Instagram clothing brands that does a fantastic job of showing you what it’s all about on the platform.

Johnny Cupcakes


Though it’s got ‘NYC’ in the name, this brand is actually from Japan. It just happens to love the Big Apple.


Maison Labiche

Parisian chic at its finest! This brand has clothing options for all ages, and their account does a great job of showing that.

Maison La Biche

Marine Layer

Sustainable clothing from San Francisco. This brand is all California cool on its Instagram account.

Marine Layer


With a love for graphic design, Monogram makes some incredible retro-inspired T-shirts.



This brand might define the concept ‘basic but not boring.’


Nama Tease

Based in Osaka, Japan, this brand uses its roots for inspiration. The slightly bizarre shirts won’t appeal to everyone, but we’re sure that those who do like them will go crazy.



Noah stands out from other men’s clothing lines for being inspired by the rebellious nature of skating, surf and music culture. Don’t forget to check their T-shirts for Breast Cancer Awareness Month.



This New York focused menswear brand has an appropriately cool selection of photos to show off their clothes.

Only New York

Paper Work

For being launched in 2012, Paperwork belongs on the list of the new clothing brands. This label started with the intention of introducing new artists to the public.

Disclaimer: This brand’s Instagram account may contain a couple of images that may be considered NSFW in certain offices.

Paper Work

Publish Brand

Casual and sophisticated is the brand promise — and their Instagram feed definitely delivers on that.

Publish Brand

Saturdays NYC

Another New York inspired brand, this one has a varied selection of garments with a bunch of slick T-shirts and ways to style them — as well as cityscapes.

Saturdays NYC

Skully & Friends

Self-declared as ‘weird,’ these tees are actually designed by kids, which suddenly makes some of the drawings make a lot more sense.

Skully & Friends


This German brand made a name for itself when they designed an entire collection around the subject of ‘EUnification’ — printed garments to protest Brexit.



How to leave out the brand of all brands Supreme?



As one of the top cool clothing brands out there, it’s no surprise that their Instagram feed is so good.


Union Los Angeles

If you’re into the urban American look, then this is the brand for you. Thanks to their recent collaboration with Adidas SPEZIAL, this brand has risen to the attention of fashion enthusiasts everywhere.

Union Los Angeles


With lots of greys, blacks and dark blues, this moody feed has some great looks for men.


Print on Demand for Instagram Clothing Brands

Here at Printsome, we’ve always supported creative endeavours. Through our print on demand services, we are helping agents, artists, entrepreneurs, designers and content creators who have their own T-shirt line.

With dropshipping we deal with all the inventory and logistics headaches so you have more time to do what you love. We offer very fast dropshipping services in the UK, Europe and the rest of the world.

No matter where you want to sell merchandise on demand. We deliver anywhere.

If you want to sell quality garments, Printsome’s Print on demand service is exactly what you are looking for. Our garments are handpicked and thanks to our +6 years of experience in the T-shirt printing industry we ensure the highest print quality. You can take a look at our items here in our catalogue.

We don’t have minimum orders and we can print any design with no colour limitations. From the moment you connect your online shop with our Shopify T-shirt fulfillment platform, anyone can buy one of your designs.

If you have any doubt, you can contact us here. Our friendly team of printing advisors will help you. Print on demand worldwide has never been easier!


Jessica freelances Corporate Communications Writing for the Printsome Blog. She goes above and beyond to ensure that we are talking and engaging with customers in just the right way. She is also English Copywriter at eDreams ODIGEO.

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