In the world of marketing, analyzing metrics is one of a marketer’s top priorities because it’s what helps them gauge whether a campaign was successful or not.

That being said, it’s not just about measuring every single possible thing. It’s about measuring the right metrics so that you can make the most out of your campaign.

If you want to get the best results, then you need to incorporate these less popular – but very important – digital marketing metrics into your analytics.

Top Landing Pages

This metric shows you which of your landing pages are the most visible across the web, especially on search engines.

Channel-specific Traffic

This metric shows you where the majority of your web traffic is coming from. It allows you to determine if people are visiting your website from links on emails or on social media. From there, you’ll know which digital marketing metric to focus your resources on.

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Cost per lead

This metric shows you how much it costs to acquire your leads. It’s calculated by getting the average monthly cost of all your digital marketing campaigns and then dividing that figure by the total number of leads generated by those campaigns.

This metric shows you where your digital marketing efforts are most effective, whether it’s email marketing, content marketing, or social media.

Exit rate

This metric shows you the percentage of visitors who leave your site from a specific page, out of the total number of people who also visited the same page.

Lead-to-close Ratio

This metric shows you which of your digital marketing channels yields the most leads who convert.

Like cost per lead, its purpose is to show you your most effective digital marketing channel.

Want to learn more about other digital marketing metrics you don’t know about yet? We have just the thing for you. Take a look at the insightful infographic below.


Digital marketing metrics - Infographic

Text: Faye Nagpigkit
Infographic: Campaign Monitor

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