As 2017 comes to an end (where did the year go?), we start to look forward to the trends that will dictate 2018. We already spoke about UX and UI design and personalised T-shirts so now it’s time to go over graphic design.

Will millennial pink still reign supreme in 2018? Let’s take a look and see?

Note: Do you want to know which are the trends that will reign supreme in 2019? Then check out the blog post over at ‘digital id’ where they interview over 20 experts (including yours truly) on Branding Design Tips and Trends for 2019.

graphic design trends, geometric design

Keep it Geometric

Geometric design has been going on strong for a while now and our prediction is that it will continue in 2018 but with a slight change. Instead of seeing so many cards and polygons, we will start seeing smoother, more ‘wavy’ designs if you will.

Via How Design. The following is a great example of Geometry used in graphic design. It is a poster presented at the Winter 2015 In-House Design Awards by Courtney Windham and the category was Education.

graphic design, trends, blade runner poster

Paint it with Bold Colours

Our prediction is that we will see more potent colours like Cherry Tomato and Lime Punch (we already see predictions for them in interior design and fashion) and less of the Millennial Pink which we can all agree on that has had its run.

Via Women Write about Comics. In the Blade Runner 2049 poster we see not only a very bright red but it also being contrasted with an intense blue, making for a very strong visual.

graphic design trends, double exposure

Double Exposure is Still Going Strong

Made popular in album covers and movie posters, double exposure has a very good-looking end result and it’s, surprisingly, not that hard to pull off.

Via Colossal. Thanks to double exposure, the artist Andreas Lie was able to portray a wolf and the habitat he lives in the same picture.

graphic design trends, big typography

Typography Right in Front

Thanks to the saturation of information online, designers have been forced to find new ways to call people’s attention and the easiest one is to just make typography the protagonist of the design. In 2018 fonts will only get bigger, brighter and bolder. Some of the most popular types will be, hand-written, geometric and 3D. Not to mention that there’s a tendency to make them responsive and Google fonts will only become more popular.

Via Andy Smith Illustrator. This photo manipulation by illustrator Andy Smith is a perfect example of typography taking the spotlight.

Note: For more photographic interventions, check out the post we wrote on the subject.

cropped typography, graphic design trends, 2018

Don’t be Shy With Cropping

Hard to pull off but the end result can be very attractive when done correctly. Cropping is delicate because there’s only so much you can take away before the message becomes unreadable. Still, it is a unique way to deliver a message. This poster is a perfect example of cropping done right.

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graphic design trends, animation

Animation Everywhere

Simply put, an image with movement is always more attractive than a static one. Flash animations used to reign the internet, that was until the smartphones and tablets (which were incompatible with Flash) started to become popular among users. But thanks to the rise of other types of software, animations started to take off once more.

For some amazing animation in webs design, check out the website of creative studio agency The-Artery.

Note: For more trends in web design check out our post on the subject ‘UI design trends: What comes after flat icons? Brutalism?

graphic design trends, colour transition

Use Colour for Transitions

Many predicted that after Instagram redesigned its logo, it would start catching up and they were not wrong. It is simple to do and looks good so we predict that it won’t be going anywhere anytime soon.

Via Behance. Designer Thomas Porostocky created this infographic using a colour transition to illustrate the progression in the information.

graphic design tends, illustration, book

Draw it by Hand

As a response to the cold geometric invasion, we’ve seen an increase in hand-drawn illustration all over the graphic design world and it’s not just photos that are being replaced with illustrations, fonts are also being hand drawn.

Via Booktopia. For the 2017 novel History is All You Left ME, the designer combined flat illustrations with the font to communicate the idea of a moving ocean.

graphic design trends, minimalism

Revisit Minimalism

Minimalism is nothing new, it has been designers comfort zone for a while now but in 2018 it’s coming back with a twist. We’ll be seeing a more ‘daring’ minimalism, one that won’t be scared away from details or warm colours.

Via Levine/Leavitt. For Adele’s European tour, design studio La Boca created limited edition screen-printed posters for each city where the singer was going to perform. While the design is minimalist influenced by art deco, they used warm colours like pink and red.

graphic design trends, cinemagraph

Use Cinemagraphs to Tell Stories

These are gifs with the difference being that you don’t know where they start or where they end. Essentially, it’s impossible to know which is the first and the last image, creating an endless loop. They’re also typically a mostly still picture with just a little motion. Some people prefer Cinemagraphs over regular gifs because they’re more ‘elegant’ and easier to look at.

Via TripWire Magazine.

T-shirt Printing for Designers

Thanks to our five years of experience in the apparel-printing industry, we are able to offer a service catered towards the needs of designers and creative directors. Printsome’s apparel-printing services are perfect for streetwear collections, T-shirt lines and merchandise, among many other possibilities.

From the moment you get in touch, one of our ‘printing experts’ will answer all of your questions and find efficient solutions to your needs. It is our mission to help your career flourish. Thanks to high-quality garments and cutting-edge printing techniques, we can produce almost any design. Printing T-shirts has never been this easy.

Why worry about inventory or logistics when we can take care of that? We deal with the boring stuff so you have more time to do what you love. To find out more, simply visit our website.


Harald is one of the founders of the Printsome-Insights blog! Previously, Senior Content Writer, with over five years experience writing about garment printing, he's now been whisked away into entertaining other audiences with his fabulous words. For over seven years he has been proofreading, blogging, copywriting newsletters/landing pages/social media + editing. Whilst also bringing Printsome brand to life with voice and soul. He is also well-versed in enforcing content styles and content strategies for B2B businesses.

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