If you like marketing, design and creativity, then you’ve come to the right place. In case you don’t know it yet, here at Printsome UK we love to share some of the best Creative Exercises we find around the world. We fancy to see folks playing with logos, creating their own versions of already established designs.

From logos turned upside down (that create new surprising words) to reimagining them as beers. We have them all. And if we don’t, well, leave a comment and let us know what you’d like us to do and we’ll try our best to make it happen!

This time around, we want to feature the work of an interesting guy from Italy. His name is Marco Schembri and apparently, when he’s not busy making awesome automotive designs, he likes to mess around with logos.

And he just came up with a really good concept: What would happen if logos were affected by their products?

A New Creative Exercise: What if Logos Were Affected by Their Products?

He is not reinventing the wheel in terms of ideas here, but what sets him apart is that when most people just forgot about it, he took it seriously and got to work.

In his own words:

So going around the web and watching different products of different brands, all of a sudden I wondered what famous logos would look like if they were affected by their own products. All started from the McDonald’s one and on other couple of marks. I immediately noticed how the project was appreciated from the community so I decided to continue with it.

For example McDonald’s logo gets fat from burgers, Gillette is cut into pieces with a razor and you can barely see the Absolut logo due to the alcohol in the blood system.

And finally… this is what he came up with! Awesome job. Congrats mate!

#1 Red Bull

Redbull affeted by the brand

#2 McDonald’s

McDonalds affeted by the brand

#3 Gillette

gillette affeted by the brand

#4 Braun

Braun affeted by the brand

#5 Durex

durex affeted by the brand

#6 Nutella

Nutella affeted by the brand

#7 Absolut

Absolut affeted by the brand

#8 Zippo

zi[[p affeted by the brand

#9 Nestlé

nestle affeted by the brand

#10 Starbucks

Starbucks affeted by the brand

Printsome is a t-shirt printing agency offering t-shirt printing Belfast to t-shirt printing Bradford, and everywhere in between. For a quick quote personalised t-shirts or embroidered polo shirts or simply a nice chat about brands sponsoring countries, give us a call!


Marketer and Project Manager. Expert in Online Marketing and supporting start-up companies, publisher of articles on SEO and inbound marketing related topics.

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