Comparing online and offline shopping (infographic)

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Gone are the days when you could only buy what your local retailers offered. Thanks to the introduction of e-commerce, anything from clothes to cars, can be purchased online, anywhere and at any time. This is a huge draw for millennials who are known for their impatience and represent a big chunk of today’s customers.

However, as convenient online shopping may be, there are still areas where it pales in comparison to offline. In a shop, we get to use our senses. We can touch, try on and even smell a product before we buy it. This contact gives us a chance to get acquainted with the goods before we make a commitment.

Sure, most online retailers offer a free return and exchange service but when you consider how long it takes to receive it, try it on and send it back, sometimes it simply isn’t worth it. Still, online business owners must be doing something a notch better than their competitors, as e-commerce is growing three times faster than offline.

It could be their willingness to go a step further and deliver the purchases at the doorstep of their customers, or the better discounts that they offer. Oh, and don’t forget about the great online reviews from customers (or friends and family members) that encourage you to spend your money.

The war is far from over but as of now, online shopping is winning. But, to keep the trend going and further the success of online shopping, retailers need to work on fulfilling their customers’ expectations by providing real-time promotions and automatically credit coupons and discounts.

Below you’ll find an infographic showcasing the growth levels between the two shopping styles, the products that sell more on either market, the preferences of different demographics, and the driving factors for their choices.

 

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