A great product deserves a great launch event. Developing a new product takes blood, sweat and tears, so it makes sense that your event packs a real punch. Launching your product when it’s finally ready for the market can be stressful, especially because launch events are expected to generate significant word-of-mouth marketing as well as considerably boost initial sales.
Unless you have big news or a big draw, getting people to show up at your event in today’s age where everybody is double or triple booked can be hard. Chances are you’re not launching the next iPhone, but that doesn’t mean you can’t draw big crowds or get people excited about your product.
Throwing the perfect launch event always starts with the perfect venue. When it comes to hiring a space for your launch event, a fantastic location, as well as a venue that reflects your product in some way, are essential. After all, a top venue will help generate much-needed buzz around your event.
What kind of venue should I choose for my product launch?
When it comes to launch events, one size does not fit all. Do you want to promote a new product? Raise your brand profile? Educate the market about what you do? Determining your purpose and target audience will help you craft a consistent message to market and sell the event to the right people, whether that be the press, industry analysts or key movers and shakers in your industry. Aim to think beyond press conferences and drinks receptions – modern product launches are all about showing who you are and what you do. Not sure where to start? Check out these top nine venue styles for an unforgettable product launch that’s certain to get your business noticed.
Modern
Spread the word about your exciting new brand or product by hiring a cutting-edge event space like a gallery, studio or inner city hotel. Clean lines and light-filled spaces make modern venues perfect for showcasing a breakthrough product.
Ideal for startups, tech companies, designer products and modern brands.
Historic
Give your audience a reason to go to your product launch by hosting it in a unique historic space like a museum, library or town hall. Historic venues have colourful stories and atmospheric settings that help make a lasting impression on guests.
Ideal for sophisticated and high-end products, artistic and literary enterprises as well as entrepreneurs looking to stand out from the crowd.
Designer
Designer spaces make bold statements and are a great way to increase the hype around an event. Boutique hotels, chic cocktail bars and modern event spaces push boundaries, which means they’re perfect for making a splash with creatives and artistic types.
Ideal for bold or creative enterprises, designer products, and entrepreneurs who dare to be a little different.
Budget
If you’re targeting savvy shoppers or promoting an affordable service, hiring a budget space for your launch event is probably your best bet. It may sound obvious, but if you don’t have an upscale market, don’t choose an upscale venue. Budget spaces like business suites or event centres are also perfect for these kinds of occasions.
Ideal for affordable or inexpensive products, small businesses, NGOs and charities as well as budget-savvy entrepreneurs.
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Creative
Creative venues are high-impact spaces that break the mould. Moving beyond conventional launch venues like trade shows and convention centres make getting attention for your product or service a little easier. Great benefits of hosting your product launch in a creative venue, like an avant-garde gallery, high-tech studio or innovative concept space, include improved brand perception, increased word-of-mouth marketing and better attendee engagement.
Ideal for startups, tech companies, creative enterprises and breakthrough products or services.
Luxury
Holding your product launch in a luxe venue is a surefire way to attract a large audience. Prestigious or glamorous spaces will add a touch of elegance to your product launch, and leave a lasting impression on your guests.
Ideal for sophisticated and high-end products, fashion or beauty enterprises, and entrepreneurs looking to impress.
Office
Office spaces are perfect for business-related products or services. This is because business suites, conference centres and seminar rooms provide an environment that’s unique to the product use, which can help generate interest in your product and build sales momentum.
Ideal for office products and services, new businesses and corporations.
Outdoors
Don’t be afraid to think outside of the box when planning a product launch. Outdoor spaces are becoming increasingly popular for modern launch events. Product launches held outdoors can include street teams, flash mobs, experimental cooking events and live shows, which can all help build momentum for your product as they generate a lot of buzz quickly.
Ideal for startups, modern brands and entrepreneurs looking to make a splash
Developing a new product in a new category is a formidable task. But so is confidently planning and executing a successful launch event. The best product launches keep it simple, have a strong theme, maintain momentum throughout the event, appear busy and full, and surprise or entertain attendees in some unique way that links strongly to the brand message. Do this, and you’ll be sure to put yourself on track for increased sales.
Throwing a successful product launch doesn’t have to be daunting. In the planning stage, focus on hiring a venue you know you can fill, making sure you have the right people in the room and finding a way to leave everybody with warm and fuzzy feelings about your brand. When it comes to hiring a venue for your product launch, make sure to choose wisely. After all, a space that grabs the attention of industry experts or reviewers could make all the difference to the success of your product later down the line.
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