If you own an e-commerce business, then you’re probably curious about know other stores engage with their visitors. Are they using chats? Pop-ups? Browser notifications?
This new infographic from WisePops answers some of these questions. Their team reviewed 300 Shopify stores to analyze the latest trends in visitor engagement.
The results?
Pop-ups are Hugely Popular on Shopify Shops
Pop-ups are still the number one choice for interacting with visitors. Half of the websites the team visited were displaying at least one. Most of them were displayed as soon as the visitors landed on the website and the majority were used to grow the store’s email database.
Live chats come in at number two with almost 25% of the stores using one to assist shoppers during their visit. While pop-ups are found on all kinds of websites, chats are more common on the larger businesses — which is not surprising considering the human resources involved.
The study also notes the growing importance of browser and social proof notifications. While these tools are fairly new, more than one e-commerce out of ten uses them. But how can you make sure the impact of these solutions is being maximized?
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Using an engagement tool is one thing. Making the most of it is another.
Pop-up tips
Studies have shown that displaying a pop up right away is not the best option. Waiting for a few seconds or using an exit-intent trigger usually works best.
Of course, targeting is not the only element to take into account. Using a powerful incentive will play a huge role as well. Using a coupon, for example, can help increase pop-ups’ conversions dramatically.
Chat tips
Most online shoppers appreciate live chat because it allows them to get a quick answer to their questions. So if you’re thinking about implementing one, make sure to onboard enough people to answer your visitors’ enquiries in a timely fashion.
You may also want to test engaging with a greeting message, either when they land on your website or once they’ve spent a few seconds there.
For more stats and tips, check the infographic below.
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From the moment you connect your online shop (like Shopify) with our platform, anyone can buy one of your designs. We deliver all over the UK and Europe. Drop shipping has never been this easy.
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