The importance of T-shirt mockups to promote a clothing brand

It’s not just graphic designers who need T-shirt mockups to showcase their work. If you are a business owner and need to print t-shirts for the company, you’ll want a preview; if you are an illustrator, you probably need mockups to promote your designs to potential customers. However, this article will focus on the use of T-Shirt Mockups to promote a clothing brand.

T-Shirt mockups allow you to display a logo or design on a T-shirt without the hassle of producing the garment and arranging a photo shoot to share the images with your audience. Mockups make great visual assets when it comes to promoting a clothing brand. Whether you are introducing a new brand or announcing the latest season, T-Shirt mockups definitely come in handy as a sharp way to showcase your designs in a way that potential clients can relate to.

Do I need a T-Shirt Mockup?

Managing a clothing brand can sometimes become an overwhelming job, you have to be on top of everything, from fabric quality to printing fidelity and marketing. Promoting your brand is a key step of the process since it determines most of its success.

Benefits of using T-Shirt Mockups?

Instant product shots

Building a portfolio of your new clothing brand is seamless when using T-Shirt mockups. You don’t need to worry about planning a photo shoot, renting equipment or retouching the pictures, you simply upload your design to mockups and within seconds, your images will be ready to share with clients and partners, avoiding a time-consuming process.

benefits of t-shirt mockups

Different garments

Instead of buying tons of clothing garments to display your brand on different t-shirt colours, styles and sizes, use mockups to showcase your clothing brand in a wide variety of clothing items without having to actually purchase each piece.

t shirt mockups

Wide variety of models and scenarios

Finding the right model for product shots of your clothing brand can be a complicated process, and so is finding the right context in which your brand will stand out and provide the right use case environment for your consumer demographic. When using mockups you won’t need to worry about these issues since the image templates are ready for you to use. Simply browse through the apparel gallery and choose the mockups that match your audience and the brand best. Choose from male to female to kids or elder models and then select the right context. You can even choose to promote your clothing background in a group mockup featuring four different models at a university, you will be able to do that and more when using t-shirt mockups.

tee mockup

Using a t-shirt mockup to promote your brand

There are lots of websites for  t-shirt mockups, you can find from PSD files you must to edit to show your design on the fabric, to mockup tools that are built to make it easier. 

Apparel offers hundreds of t-shirt mockups that will enhance the way you promote your clothing brand by displaying your design on a real t-shirt, being worn by real people in a real life scenario. These professional t-shirt mockup templates provide appealing  scenarios that will make your designs stand out. You can even pick the color of the fabric and then simply add your design to the photo, it will be automatically adjusted to fit every crease, shadow and fold of the item.

Testimonial: How Mockups helped me enhance my Clothing Brand

As an artist and illustrator for Color Mazapán, people started asking about printing my designs on several clothing items, it was such a great idea I couldn’t believe how I never thought of it. I quickly built social media profiles for my brand and started sharing illustrations and images of my art. Though these drew attention towards my designs, the photos didn’t make it clear to my clients how the actual product would look at the end. I then found Placeit and immediately noticed how big of a game changer it was going to be for my new clothing brand.

Not being tech savvy, I was quite scared of dealing with an online tool, but I quickly noticed how this wasn’t going to be an issue, all I had to do was drag the image file from my computer and drop it right on top of the t-shirt. Within seconds I had a professional photo of a beautiful lady wearing a t-shirt with my very own design!

mockups for t-shirts

As a starting clothing brand, I’m still working on building a stock and focus on selling on-demand, so mockups are a lifesaver for me, I just share the mockups on my social media profiles and clients ask for what they are seeing so that’s what I produce, easy. Oh, and these mockups are stunning pictures, from lightning to composition and the models, it’s an all-in-one tool for sharing a catalogue of my products.

T-shirt Printing for Designers

Thanks to our five years of experience in the apparel-printing industry, we are able to offer a service catered towards the needs of designers and creative directors. Printsome’s apparel-printing services are perfect for streetwear collections, T-shirt lines and merchandise, among many other possibilities.

From the moment you get in touch, one of our ‘printing experts’ will answer all of your questions and find efficient solutions to your needs. It is our mission to help your career flourish. Thanks to high-quality garments and cutting-edge printing techniques, we can produce almost any design. Printing T-shirts has never been this easy.

Why worry about inventory or logistics when we can take care of that? We deal with the boring stuff so you have more time to do what you love. To find out more, simply visit our website by clicking on the banner below.


Printsome is a T-shirt printing agency in the UK based in London that delivers all across the UK, from printing T-shirts in Brighton to York and anywhere in between. So, if you’re after a T-shirt or custom clothing, get in touch for a quote and indulge yourself in some awesome customer service.

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