Hello everybody! As every Tuesday, here we are again featuring an awesome new clothing brand! This time we’re featuring a really interesting, educational brand which totally surprised me. And I’m sure it will amaze you too.

Why?

Because it’s about Fufu.

What?

Fufu.

No worries, mate. I can picture your face now. It’s probably the same one I had when I first talked to our new friend Wesley and he explained to me what his brand is about.

Fufu is way more important than you think, at least for some people. Summarising, it is a staple food with deep roots in Ghana’s history and common in many countries of West Africa and the Caribbean. As most traditional dishes, it’s been used as a reference to African culture many a time, from novels to now, clothing.

A perfect example of a very targeted clothing brand, enjoy our newest #TshirtTuesday!

 

fufu

 

Interviewing Wesley Chenoweth, founder of Got Fufu Clothing

Tell us about you, what’s your name? Where are you from? What do you do?
My name is Wesley Chenoweth. I am a Liberian native living in Atlanta, GA. I am a civil engineer, business owner and philanthropist. My family came to America in 1980 to escape turmoil and civil war.

Liberia is a small, war torn country, plagued by one corrupt regime after the other. It has always been my dream to go back one day and build it up and make it better. I studied civil engineering to accomplish this but due to ongoing war and disease this has been almost impossible.

I always kept my culture and country’s pride at heart and when I decided to start a business, I naturally wanted to include my culture into it. I am and always was very creative and imaginative. I guess learning how to design buildings and structures professionally aided in my skills.

I dabbled a bit at inventing as well. I taught myself graphic design and came up with the concept for Got Fufu Clothing in 2001 while brainstorming business ideas with my cousin in his living room in Newark, New Jersey.

What about your brand? What’s its name? What makes it unique?
My brand is called “Got Fufu?” , Fufu is the most popular African food and is eaten as a base meal, like rice, with an array of African dishes. My favourite dish to eat fufu with is Pepper Soup. I chose the name “Got Fufu?” as a play on the old “Got Milk?” slogan in the early 1990’s that helped to stimulate the Milk Industry and to get people to drink Cow’s Milk.

“Got Fufu?” naturally worked like a charm and it is very eye-catchy, and a conversation starter. Wearing a “Got Fufu?” t-shirt will make you light up a room every time you walk in. Fufu is a Funny word that draws attention like a Magnet. Another thing I enjoy mostly about my brand, “Got Fufu”, is that it educates people about African food and opens the door to an exchange of culture. “Got Fufu?” brings different cultures and people together!

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If it were a person, what would he/she be like?
If my brand “Got Fufu?” was a person, I guess it would be an extension of myself with the following characteristics:

  • Always smiling
  • Conversationalist
  • Knowledgeable on a wide array of topics
  • Sense of Humor
  • Educated, Cultured, Well Traveled, Well Read
  • Down to Earth
  • Humble
  • Savvy

Simplicity is key, describe your brand in three words:
Eye-Catchy, Ice-Breaker, Happiness.

For how long have you been selling t-shirts? Any remarkable story you learnt on the way? Any advice for beginners?
I’ve been selling t-shirts on and off since 2001. I was really green when I began. I had it all figured out and thought it was so simple. I remember I was living in Newark, New Jersey and working on an engineering project in Staten Island, New York at a marine terminal.

After work, I would wait until all my coworkers left and stay late in my office to learn how to use Adobe Photoshop and create my own designs for my first clothing line called Liberian Love Apparel. Once I created ten designs my first move was to go to a local screen printer in Staten Island near my job with a CD-Rom which contained all my design files. I thought it was going to be as easy as letting the printer do all the work from there.

I had no idea that I had to size up the designs the exact way it were to be printed and also locate the exact position each design were to be displayed on the shirt. I was clueless about how quickly the costs compounded once you figured the amount of sizes of shirts for my total order as well as the multiple colors I chose. I did not know about the different types of print techniques such as foil, flock, heat press, screen print, etc.

I did not know about the extras such as neck labels and hang tags. The screen printer swiftly explained all these things to me in brief and suggested that I attend an annual Screen Printer & Apparel Convention which was held in Atlantic City, New Jersey. I was lucky that I still had time to register and attend. That was the best thing I could have done.

I gained a wealth of knowledge from that convention and that is how I began my journey in the T-Shirt industry. My advice for beginners is to get educated on this industry before you begin. Do your research and do not be afraid to ask questions before you make a very expensive mistake.

Key question, why should people be interested in your brand?
“Got Fufu?” is by nature interesting. People who like attention, or who enjoy putting a smile on other people’s faces will love this brand. Africans will be Proud to wear this brand. African Americans seeking a connection to their African Roots will be intrigued by this brand.

People who have heard of Fufu but never tried it will stop and ask about Fufu…how it tastes, do you chew it or have to swallow it down whole? Those who never heard of Fufu will find it a funny word and slogan and even if they initially ignore it, they will chase you down to figure out just what the hell is fufu? They cannot resist this shirt!

Are you on Social Media? Where can we find you?
Yes, we are building a strong web presence and currently our social media platforms including are website are as follows:

Brilliant! Nice talking to you! Before you go, let’s shoot some quick questions!­

  • Dogs or cats:  Dogs.
  • Apple or PC: PC 
  • Football or basketball: Football
  • Coffee or tea: Coffee
  • Beach or forest: Beach
  • A colour: Red
  • A place: Lugano, Switzerland
  • A quote: “Tough times never last, but Tough People do!” – Robert H. Schuler

 

Got Fufu? Clothing – Featured Garments

 

got fufu

Got Fufu Men’s Black and White

buy now 2

 

got fufu 5

Got Fufu Women’s Black Tank Top

buy now 2

 

got fufu 3

Ladies Sportbra white

buy now 2

 

got fufu 7

Got Fufu Women’s White Tank Top

buy now 2

 

got fufu 4

Got Fufu Women’s Black and White

buy now 2

 

got fufu 8

Miss Fufu Women’s White Vest

buy now 2

 

got fufu 9

Got Fufu Men’s Black T-shirt

buy now 2


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Thanks to our five years of experience in the apparel-printing industry, we were able to design a platform catered towards the needs of artists and designers who want to start their own T-shirt line. Printsome’s ‘Print on demand’ service has no minimum orders and can print any design with no colour limitations.

From the moment you connect your online shop (like Shopify) with our platform, anyone can buy one of your designs. We deliver all over the UK and Europe. Drop shipping has never been this easy.

Why worry about inventory or logistics when we can take care of that? We deal with the boring stuff so you have more time to do what you love. To find out more, simply visit our brand new website.

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Printsome is a t-shirt printing agency offering  custom printed t-shirts in Poolecustom clothing in Gloucester, and everywhere else in the UK. For a quick quote, or simply some advice on bulk custom hoodies or custom printed clothes, get in touch!

Author

Marketer and Project Manager. Expert in Online Marketing and supporting start-up companies, publisher of articles on SEO and inbound marketing related topics.

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