In order to make it in the industry as competitive as e-commerce, you need to learn how to drastically improve your business. The first step on this path lies in boosting your user experience, seeing as how a satisfied user is likely to come back.
E-commerce UX Design Trends
In the e-commerce industry where the average value of an order isn’t that great, repeat purchases are everything. In fact, as little as 8% of your regulars are capable of creating as much as 40% of your entire profit. With that in mind and without further ado, here are top UX design trends that will take over the e-commerce world.
The first thing you need to understand is that more and more e-commerce buyers prefer to make purchases over their mobile devices. This, however, means that you, as a business, have to adapt to this new set of circumstances. First of all, you need to understand that tablet and mobile users have a slightly different set of priorities.
Namely, smartphone shoppers care more about money-saving offers and the ability to purchase via an app. They also care deeply about the ability to locate physical stores via an app, which is why 78% of all local mobile searches end up being offline sales.
The impact of blockchain on e-commerce is also quite impressive, mostly due to the fact that it enables simpler and safer transactions. This is especially true when it comes to retail of digital assets, which is becoming a bigger and bigger portion of the e-commerce world with each passing day.
Other than the obvious boost of security, what you also get is better integration with business processes, cost reduction, as well as numerous other boons. Simpler inventory control and safer smart contracts are another bonus that you shouldn’t overlook.
Emphasis on social media marketing
Another vital thing you need to focus on is the development of adequate social media marketing strategy. Here, you need to consider finding the adequate platforms and formats for each of your content types. You also need to set posting schedules and determine an adequate frequency of posting.
It would be great if you could create a culture of reviews, develop your brand’s online persona and start paying for ads. All of this combined should create a holistic system for your business to thrive based on, as well as make some reliable sales funnels.
Importance of original photography
Images are an important part of your website strategy and they are something that you need to focus on when displaying your products. The description and features alone aren’t enough for people to envision using the product. Remember, what you’re selling is an idea and by posting an original image (preferably taken from all angles), you’ll make the immersion a lot easier.
Moreover, there are so many photography techniques that you can use, that are great for your particular industry type. Mannequin photography is one such example and is particularly useful in the fashion industry.
Storytelling in content marketing
The simplest way to make your content go viral is to learn how to properly apply storytelling techniques to it. This is also one of the easiest ways for your content to go viral, seeing as how the vast majority of content marketers aren’t exactly seasoned storytellers. First of all, you need to embrace a bit longer form.
More than 3000 words in a post are completely acceptable and true storytelling is usually much longer than traditional blog posts. Other than that, you also need to start hiring journalists as guest bloggers. Most importantly, even though this is a great idea, not all of your content has to tell a story.
Logo, colours and web design
Visual markings of your brand are its logo, corporate colours and, overall, web design. This is why each of these features requires you to invest a lot of patience and research. First of all, when choosing a logo, make sure that it’s something interesting, something that makes sense like the name of the company, the symbol that’s relevant to the industry or initials of your company.
Here, the choice of font matters quite a bit. Other than this, there are some colours that may boost the click-through rate and make your CTA more effective.
Simple check-out process
Perhaps the most important thing that your customers expect from your check-out process is the fact that it should be as simple as possible. This is why people prefer to buy without registering and why Instagram e-commerce is undergoing a peak.
In fact, there’s a lot that you can learn from the Instagram shopping checkout. Due to the fact that there are so many renowned brands out there using it, especially in the above-mentioned fashion industry. Keep in mind that this one particular (more than any of the other UX design trends) is the most essential for your ability to increase engagement.
With these several simple UX design trends on your side, you’ll have a much easier job in providing your audience with exactly what they want to see. Keep in mind that loyalty is a two-way street, so if you aim to make your audience buy from you over and over again, you need to know how to offer them something valuable in return. These several design trends tend to do just this by creating a positive experience for them to benefit from. This is what makes the very concept of e-commerce into a success, people have to buy, either way, you’re only making this a lot simpler and more convenient.
Text: Nick Brown
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