Let’s face it, no matter how big your business is, it’s important for you to have a social media presence. Not only does social media help you connect with your target audience and enhance awareness, but it can also boost your leads and ultimately, your sales.  

Numerous social platforms are available nowadays but Facebook is easily the biggest. With 2.41 billion monthly active users, Facebook is a powerful marketing tool that can help you take your business to the next level. 

Image Credit: Statista

With such a massive number of active users, Facebook is too big to ignore as a part of your marketing strategies

FB is the world’s biggest social media platform and boasts one of the most diverse audiences. According to a report, people in the 25 to 34 age range make up the largest user base on Facebook. With such a high member count, regardless of what your target audience is you’ll be able to find your niche.

In this article, you will learn why Facebook is crucial for your business. So, without any further delay, let’s get started.

1. Exposure on Global Scale

With 2.41 billion monthly active users, Facebook is undoubtedly the big daddy of Social Media. If you look at Facebook’s statistics for 2019, you’ll quickly see that roughly 1/3 of the world’s population actively uses Facebook.

What does that mean for you? Facebook provides different marketing platforms to businesses in the form of ads, groups, and pages. The Facebook page is an ideal way for companies and individuals to represent themselves to a diverse audience. While Facebook group allows your audience to interact through discussion threads.

Facebook ads can’t be overlooked when it comes to growing your business. Facebook reported that till the last quarter of 2019, 6 million businesses were using their ads to reach their target audiences.  

So, if you want to take your marketing efforts to another level, look for unique ideas to promote your business via this fantastic platform.

A few years back, the “Dove Real Beauty Sketches” campaign got massive exposure on a global scale. FBI sketch artists requested participants to explain their faces. According to a report, the campaign received 660,000 Facebook shares within ten days of the launch.

Video URL: Dove

That campaign was launched in 2013. Since then, Facebook has grown by leaps and bounds as an outreach platform for businesses. It goes to show that all it takes is the right idea and you too could launch a campaign that boosts your brand awareness.

2. Target Potential Customers Only

Paid Facebook ads are an ideal way to target potential customers based on their interests and demographics. For example, if you want to target a younger demographic, you can choose to favour the under 35s who have an interest in subjects related to your business. 

Similarly, if you sell women’s clothing, you can target women aged between 20 to 40 with an interest in fashion and shopping. In addition to this, Facebook even lets you show your ad within your local area for super-specific targeting.

Image source: oneppcagency.co.uk

Another way you can use Facebook is to re-target people who had previously visited your website, allowing you to narrow down your target market. Facebook has designed its algorithm in manner; it encourages interaction among page owner and page visitors.

Apart from this, posting videos related to your product and business on Facebook can also help you target customers. A report discloses that Over 500 million people are watching videos on Facebook every day.

From stories to live streams to 360° videos, there are plenty of ways you can use videos on Facebook to promote your business. However, it is advisable to take some tips for Facebook video marketing before you start your campaign. Take a look at what your competitors are doing and seek expert advice.

3. Build Brand Loyalty

Facebook permits easy and quick interaction between businesses and customers. Responding to customers with Facebook is quite straightforward that naturally promotes brand loyalty. Don’t forget; immediate customer interaction makes your audience feel that you care for their queries and concerns.

Since more people are turning to Facebook for products and services, if your followers notice that you’re responsive to their queries, they start feeling more loyal towards your brand.

4. Boost Your Web Traffic

When you share your website’s links on your Facebook profile, they guide your users to your site. Such users are likely to be more receptive as they choose to visit your website willingly by clicking on the links. 

When users reach your landing page, they can be exposed to more marketing pitch in the form of a call-to-action.

Just remember, people who like your Facebook page will receive all the updates that you make on that page. Not only that but even their friends and family members can see those updates. This unique feature really helps to increase the potential audience that your page could reach. 

It’s important to fill out every section of your Facebook page. Adding your logo, website and telephone number will all go towards showing your audience that you’re serious about what you do.

5. Useful Information About Your Competitors

Image Source: Digitalvidya 

When you run a Facebook ad, you get mountains of useful information from Facebook insights. You’ll be able to analyse your page likes, the number of people engaged with the post, total reach of your post, and more. Some valuable data about individual post’s performance is also provided. 

With the help of Facebook Adverts Manager, you can track a range of metrics on performance as well.

Final Words

Although it started as a platform to help people connect with friends and family, Facebook is now considered one of the most powerful marketing tools that a business can utilise. It’s an ideal platform for businesses to develop their brand identity and broaden their reach. If done correctly, Facebook marketing can provide unbeatable benefits to businesses of any size and type. We hope this post gives you some good ideas that you can implement in your Facebook campaign. 


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